“And then there is the most dangerous risk of all – the risk of not doing what you want on the bet that you can buy yourself the freedom to do it later”. – Randy Komisar

Every day we are bombarded with images of what we don’t have; the perfect body, the perfect car, the perfect family etc. Meanwhile, we are constantly being sold services and products to make us rich and successful.

But have you ever sat down and explored what you want and what success looks like to you?

It’s not about what anyone else has. It’s not about having the best new car or that coveted pair of shoes (although these things have their place and will bring you some joy!). Success is being clear about what your values are and making sure you live a life that’s fully aligned with them.

It’s about you and your vision of success; how you define it and how you measure it is up to you.

So many people are doing what they think they should be doing and not what they really want. Whether that is down to fear stopping them or the many layers of programming and conditioning that keep them in that unfulfilling work or life situation. They remain stuck where they don’t want to be, not living out their truth and purpose.

Many of our feelings of stress, anxiety and unhappiness stem from being out of sync with ourselves. This is called cognitive dissonance and occurs when our behaviour or current situation – whether it’s a job, relationship or how we’re living our lives – does not match up with our values. Comparing yourself to others or aspiring to do things you think you “should” be aspiring to will usually not give you the happiness you think it will.

This is also true for your business. Your customers will not trust you or connect with you if there is a disconnect between your values and actions.

Really delving deeply into your values and your vision of what success looks like uncovers your purpose, passion and ultimately your motivations for reaching your goals.

This is also how you work out what to give a f*ck about – as brilliantly explained by Mark Manson in The Subtle Art of not Giving a F*ck. As I read this book, I found that it confirmed and aligned with how I work with my clients.

So, I invite you to stop living someone else’s life. Get back in touch with yourself and create something that is yours. Get personal about what you want. Start by identifying and living by your values which will lead you to your own version of success.

Download our FREE Reconnect Values Workbook and get ready to explore what’s important to you.