Many people talk about finding their purpose, but what does this really mean?

Purpose (N) The reason for which something is done or created or for which something exists.

So what does this mean for you and your purpose? Well, it’s the reason you and your business exist. This might sound heavy going, but it doesn’t have to be. Your purpose is best driven by something greater than yourself. This driver is not just for your own satisfaction and personal gains but is something you can bring to others and offer to the world. Howeverbig or small, it’s something that creates positive change and a difference.

How does this relate to you?

If you have feelings of unfulfillment, a yearning that there must be more to life than this – and are struggling to keep engaged and motivated in your work and day to day life – then it is likely that you are yet to uncover your true purpose. You have not yet found your WHY.

Finding your purpose and knowing that what you are doing with your life is worthwhile tends to increase your life longevity (Kobau et al., 2010) as well as have more positive health outcomes, such as fewer strokes, heart attacks, sleep better and be at lower risks of dementia and disabilities (Musich, 2017). and as making you more motivated, engaged and happy.

If we’re really honest with ourselves, the meaning and feeling we seek to derive from our life and its experience is happiness and fulfilment – which is also what Dali Lama and Aristotle quote. What gets us to this place where we can experience these feelings is purpose and connection, Connection to yourself and to others.

I love this acronym from Martin Seligman about the scientific theory of happiness “Perma” (positive emotion, engagement, relationships, meaning and accomplishment)

So how do we go about finding our purpose? Here are my five ways to get you started:



  • First, discover what is important to you

If you have been following me at all you will know that knowing and understanding your values is the foundation of the work I do at The Personal Consultancy. To do this you must begin by defining your core values so that you know what is important to you. Your values then act as the basis of all your decisions. I say ‘define your values and define your own version of success.’

  • Discover what you actually want and what is part of your programming

Do you often use words such as ‘I should’ and ‘I have to’? I should be doing this, I should be working harder, I should get X job. I have to do x y and z. Start to be aware of the words that you are saying to yourself and explore whether this comes from a place of desire – something you truly want – or if it comes from a place of pressure and fear – what society, culture, your friend, partner or parents expect you to be doing.

  • Work out what brings you joy, what makes you angry about the world and what you stand up for?

To do this, have a brainstorm around these questions, this can help you uncover what you are truly passionate about.

I tend to think that the sweet spot is the mix of something that makes you so angry that standing up for it and creating positive change, would bring you immense joy.

I really stand up for people challenging the status quo and creating their own definition of success brings me so much joy to inspire and work with people to do so. I know that this is my purpose and my mission in life.

  • Share your story

Everyone has a story, something they have experienced and something they have overcome. Could your story help someone else? Could it solve a problem in someone else life? Be honest about how far you have come, how could your experience and what you are passionate about help others?

  • And then the golden question ‘If money was no object then what would you do?

For example, maybe you would build an orphanage in Nepal? Would you finally find the time to create beautiful art or write that novel? Maybe you’d build furniture and renovate houses or perhaps just travel freely around the world – once the pandemic madness is over. Really think about what is stopping you from exploring this now or at least making a start on it, even if it’s just a small step in the direction of this outcome. Perhaps you could find other people doing what you want to do and start to help them.

By exploring and answering these steps you can start to discover what is important to you, and how you could start to make a difference in the world – all whilst prioritising what is important to you and what brings you joy.

Make a start today by downloading our free Reconnect workbook so that you can define your values and take a step in the right direction to find your purpose.

If you would like more help, then book in a discovery call or jump straight in with a clarity deep dive and work out what you want to create for your business, brand and life.

Kobau, R, Sniezek, J, Zack, M M, Lucas, RE, Burns, A. Well‐Being Assessment: An Evaluation of Well‐Being Scales for Public Health and Population Estimates of Well‐Being among US Adults. Applied Psychology: 2010: 2: 272-297.
Musich S, Wang SS, Kraemer S, Hawkins K, Wicker E. Purpose in Life and Positive Health Outcomes Among Older Adults. Popul Health Manag. 2018;21(2):139–147. doi:10.1089/pop.2017.0063